CERTELLO × EMPCO
Make EmpCo review a simple part of everyday work.
Certello finds relevant environmental claims, assesses them against the right rules and explains what to do next — with traceability back to source and legal basis.
Source
URL + context
Claim
Meaning + scope
Rules
Law + guidance + cases
Decision
Controlled policy
Action
Next step
OVERVIEW
Three steps. The same logic every time.
Users do not need to know EmpCo in detail. Certello makes the legal complexity manageable in the interface.
Find
Discover scans customer-approved public pages and finds claims that are relevant to assess.
Understand
Each finding gets a concise explanation, status, priority and traceable legal basis.
Act
The user gets a concrete next step: adjust, request evidence or route for specialist review.
THE PRODUCT IN SHORT
Click through how Certello thinks.
The same assessment motor is used before and after publication.
Discover — after publication
Scan only domains approved by Certello for the customer. The system finds relevant claims while retaining URL, context and occurrence.
Detected claim
“100% sustainable packaging”
Why
Broad environmental claim with unclear scope.
Next step
Specify the environmental attribute and the evidence that supports it.
WHY IT IS ROBUST
AI is used where AI is strong. Rules are used where rules must govern.
Certello is not a long prompt. It combines language understanding with a controlled compliance motor, sources, temporal logic and security boundaries.
Interpret
AI identifies meaning, context and how a claim may actually be understood.
Control
Deterministic rules govern classification and what is allowed to become blocking.
Ground
The assessment is tied to the right jurisdiction, date, source and relevant precedent.
Protect
Tenant isolation, domain restrictions and server-side authorisation keep customer data and scope separate.
WHY NOT JUST CHATGPT?
A normal ChatGPT session can reason. It is not, by itself, a compliance system.
The difference is the control layer around the AI. Compliance requires the same question to be assessed consistently with the right sources, date, security boundaries and a result that can be followed up.
Standard ChatGPT
Certello
The point is not to replace AI — it is to make AI usable and controllable in a regulatory workflow.
BUILT OVER TIME
EmpCo is the next step in a product architecture we have been developing for more than a year.
Certello started with validation and guided remediation for document accessibility requirements. The same principles — validate, explain, correct and prove what was done — have since been extended to marketing and environmental claims.
Accessibility
Rule-based document validation and guided remediation in Word.
Shared motor
Clear separation of observation, rule assessment, correction and audit trail.
EmpCo
The same engineering approach applied to environmental claims, sources, legal status and customer workflow.
WHY IT MATTERS NOW
Environmental-claim requirements are becoming more precise — and harder to manage manually at scale.
EmpCo increases the need to find, assess and document environmental claims consistently. Certello is designed to make that process operational, not merely describe the law.
NEXT: LIVE
Now we move from overview to real material.
In the live demo we show how a limited, customer-approved web scan moves from source → finding → assessment → recommended action, and how the same logic is used in Protect before publication.